Webinar Marketing - 7 Tips for Success Marketing With Webinars

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Webinars - also called web conferences - are a highly efficient content marketing tactic. In fact, a up-to-date B2B content Marketing study gave them an highly high effectiveness rating, second only to in-person events.

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And while in-person events can be costly, webinars can be conducted inexpensively through services such as WebEx or ReadyTalk and repurposed extensively, manufacture them one of the best marketing values around.

But how do you store successfully with webinars? Here are seven tips for success...

1. Take off your marketing hat

Though webinars have a huge inherent to originate leads, you cannot arrival them from a "marketing" perspective. Instead, focus on ways to deliver value to your target prospects. Examples of good webinar topics include updates on new industry regulations, primers on new industry trends and strategies for expanding profitability. The more definite the topic and useful the information, the greater your webinar's chance of success.

2. Make it enticing

A great title is considerable for gaining webinar attendance. Think the value of the webinar from your prospect's perspective and craft your title around that value statement. For example, a webinar on new regulations for pharmaceutical companies targeted to Chief Financial Officers might be "Calculating the Financial Impacts of New Pharmaceutical Regulations".

3. originate abundance of publicity

There's nothing worse than hosting a party that no one shows up to - that's why it's considerable to put lots of effort into publicizing your webinar. Enlist a copywriter's help to craft an enticing email invitation and Think sending a direct mail letter to some determined prime new prospects as well. Promote your webinar on your home page, through your collective media accounts and even enlist the help of your sales team to call inherent attendees, if appropriate.

4. Simplify signup

Once concerned prospects visit the webinar attendance page, don't overwhelm them with a complicated signup form. Whittle your form down to the bare minimum your sales team will need to follow up with participants once the webinar is complete. Don't use your signup form to qualify leads; it will only be a turnoff to inherent prospects.

5. Send reminders

Sending one email within 24 hours of your event reminding prospects of the webinar's value proposition is a good idea, but don't send more than two reminders or you may be seen as annoying.

6. Practice makes perfect

Your webinar is a reflection of your company, so when W-Day rolls around your presentation needs to be polished and professional. Have your presenters recite in front of an audience before the event takes place, notify yourself with your webinar technology and have a backup plan in place in case something goes wrong. The best way to learn what makes a good webinar is to attend any yourself - organizations such as the American Marketing relationship offer a steady stream of webinars for marketing professionals.

7. Reuse and repurpose

While webinars are live events, they can be used for a long time to come. along with an archive of your webinars is a good idea; you might also support a few and send out the webinar archive link as a special "treat" for your prospect list on occasion. Additionally, Think enlisting the help of a copywriter to change the content of your webinar into an informative white paper.

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